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 Jenny Saric, a freelance personal fashion stylist, is the founder of The Shopping Diva.
Initially, the business started out as a 'red carpet treatment shopping tours' service with personal stylists as hostesses.
Now, the business focuses solely on providing personal stylist services to women of all ages, shapes and sizes.
Background
With a background in corporate  insurance, Jenny escaped the 'rat race' to pursue her passion for fashion once becoming a mother.
As a work-at-home mum, she ran her own successful fashion boutique online for a couple of years from 2005.
However, her love for fashion extended further beyond just selling online. With a creative personality, she went on to plan and develop The Shopping Diva.
Now she focuses her time on offering her services as a freelance personal fashion stylist and sharing fashion advice through her blog.
"I love what I do ! Seeing women who had become stuck in a style rut change before my very eyes after dressing in styles that enhance their shape ... shedding years from their age and watching their confidence grow ... it's the most rewarding job ! - jenny saric
The Future
Jenny will be developing an online visual guide to Melbourne's shopping villages and streets.
"To find styles that will suit your shape and size, you need to shop in the fabulous shopping villages and streets around Melbourne.
Fashions in shopping centres are 'cookie cut' for the majority and that's why you'll look in the mirror and think it looks horrible on you. It's not cut for any specific shape so don't be hard on yourself.
To ensure a flattering fit, you will need to spend a little more for quality cut garments in fabrics that will last beyond one wash.
And there's nothing better than escaping the chaos and 'cookie cut' fashions of shopping centres to discover the beauty and styles of Melbourne's shopping villages and streets." - jenny saric |
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